Flying The Flag

Flying The Flag: Oxford Street’s Fashion Spectacular

• 03September2013
• Ella Alexander

FIVE of Britain's most famous fashion brands will fly 12 ft flags over Oxford Street from September 1 until September 17, featuring huge images from their autumn/winter 2013 catwalk shows. As part of a new collaboration between the British Fashion Council and Oxford Street, labels including Giles, House of Holland, Temperley London, Topshop Unique and Matthew Williamson have come together to celebrate London Fashion Week, which kicks off on Friday September 13 for five days.
"The diversity of shops and cultural scene of Oxford Street and its surrounding area has been an inspiration to me since I started at Central St Martins in 1989," said Giles Deacon. "It's great to see an iconic image from our runway show on an Oxford Street flag."
A selection of Oxford Street's most renowned stores, including Selfridges, Topshop, River Island, Gap and H&M, will join the celebrations by hosting a series of shopping events - from makeovers and pop-up celebrity DJ sessions to star interviews and fashion career mentoring.
"In September, London Fashion Week's designers will showcase the very best of the UK's fashion industry making it the perfect time to stage this celebration on one of the world's most iconic shopping streets," said BFC CEO Caroline Rush. "This partnership brings a unique opportunity for shoppers to experience the excitement surrounding London Fashion Week, and engage with the designers and retailers that make London a leading fashion capital and worldwide shopping destination."