It's Time To Dress Up Londoners

Natalie Massenet: It's Time To Dress Up Londoners

• 04 September 2013
• Ella Alexander

NATALIE MASSENET wants you to start preparing for the start of London Fashion Week by wearing your most stylish wardrobe pieces. The seasonal fashion showcase takes place between Friday September 13 and Tuesday September 17, when thousands of international editors and buyers will descend on the capital.
"You are the most fashionable inhabitants in the most fashionable city in the world," she wrote in a letter published in The Evening Standard. "Our style inspires and starts global fashion trends… And while the shows are a trade event, fashion is for the consumer so dress up, London!"
The British Fashion Council chairman and Net-A-Porter founder noted that the fashion industry is worth £21 billion to the UK economy and is responsible for 819,000 jobs across the country. She calls for the nation to "to join our city-wide campaign and broadcast London Fashion Week to the world".
"We would like you to join us in putting on the show," she continued. "Be your most stylish self for the week and give London the boldest and brightest fashion face and the loudest fashion voice possible."
See our exclusive interview with Natalie Massenet next week.