Rue Du Mail's Fashion Pause
- 07 September 2013
THE
last catwalk collection by Parisian label Rue Du Mail
will never arrive in stores, as the brand's Hong Kong-based owner
has elected to "suspend" it for a period of reflection."We want to step back and rethink our strategy," said Jimmy Chan, who established the Martine Sitbon-helmed label in 2006 after she left her eponymous line - which still owns her name.
The suspension will impact around 30 employees, WWD reports, but Chan asserts that many may be rehired following the brand's contemplation.
Chan revealed that he hopes to answer the question, "How do we keep our creative integrity in today's business environment, yet still be more competitive?" Sitbon is reportedly in agreement with the suspension and will pursue other creative avenues while the label is on hiatus.
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